વેષ તેની વાર્તા.

vēṣa tēnī vārtā.

Literally: The dress, its story.
What it means: Stay on topic.
The English proverb Shah set beside it: Do not go astray from the subject of conversation.

Also said as

ગુજરાતી કહેવતસંગ્રહ (Gujarati Kahevat Sangrah) (1923) · read from the scan by machine — the Gujarati itself is unchecked · English is machine-made and nobody has checked it yet

Heard it differently, or know we've got the sense wrong? Tell us — that is exactly the kind of correction this needs.