બેઠક Bethak

થોડે નફે બોહોળા વેપાર.

thōḍē naphē bōhōḷā vēpāra.

Literally
Small profit, large trade.
What it means
High volume sales with low margins are more profitable than low volume with high margins.
The English proverb Shah set beside it
Small profits and quick returns.

Also said as

  • આવતા નફા જવા દે તેને નફામાં જીતીએ.
  • ઢાહરે—થોડે ખાટે ખાટીએ, બોહોળા કીજે વેપાર;
  • ઉધાર કોઇને ન આપીએ, તો બમણા મહિને બાર.
ગુજરાતી કહેવતસંગ્રહ (Gujarati Kahevat Sangrah) (1923) ગુજરાતી કહેવતસંગ્રહ (Gujarati Kahevat Sangrah) (1921) · read from the scan by machine — the Gujarati itself is unchecked · English is machine-made and nobody has checked it yet

Heard it differently, or know we've got the sense wrong? Tell us — that is exactly the kind of correction this needs.

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